Greece one of top 2010 holiday destinations for Europeans
11 March 2010
Some 80% of Europeans continue to travel for their holidays according to a new Eurobarometer survey on ‘The attitudes of Europeans towards tourism 2010’. Only 20% of over 30,000 randomly selected citizens were almost certain that they will not travel in 2010, which is significantly below the proportion of non-travellers in 2009 (33%).
Greece is the fourth most popular tourist destination for Europeans in 2010, according to the Eurobarometer survey. First in the survey is Spain followed by Italy and France.
The criteria for the choice of tourist destination for Greeks are the local environment and beauty (37% versus 32% for Europeans), cultural heritage (26% versus 25% for Europeans) and entertainment (19% versus 16% for Europeans). The majority of Greeks organize their own holidays and trips (79%), compared with 58% of Europeans. In travel agencies addressed only 9% of Greeks to organize their holidays, compared with 23% of Europeans. Finally, according to the survey, travel is more popular among Norwegians (84%), the Finns (83%) in the Netherlands (79%) and Irish (78%).
According to the survey, EU citizens increasingly prefer to spend their holidays in traditional tourist destinations (57%), while 28% would rather go “off the beaten track” to emerging destinations.
Tourism is one of Europe's most important service industries, accounting for 5% of Europe's GDP and 6% of employment.
All news >>>